Simone International approached WSPR Creative with a new Chilean Kosher Wine called Arco Nuevo. They needed a partner to help with branding and designing the new wine.
Branding, logo design,
The name Arco Nuevo means new bow, for the logo we designed the brand around a bow and arrow. The color pallet was designed around an elegant gold hue to highlight the quality of the chilean wine.
The idea was for each varietal to be similar in design. In order to differentiate the five different varietals we wanted a small splash of color. The tab at the top of the label and a matching capsule would be an easy way to identify each varietal while keeping the branding consistent.