Simone InternationalCommercials2020–2022
Five wines, one arrow.
Labels and a carton for two imported wines, Arco Nuevo from Chile and Breezy Bay Rosé from France, and 3D renders to sell them.
- Client
- Simone International
- Year
- 2020–2022
- Department
- Commercials
- We did
- Label design, Packaging, 3D renders
- Wines
- Arco Nuevo Cabernet Sauvignon · Carménère · Chardonnay · Merlot · Sauvignon Blanc · Breezy Bay Rosé
The ask
Simone International, a family-owned wine importer in Nanuet, New York, needed labels for two of the wines it brings in: Arco Nuevo, a five-varietal kosher line from Chile's Curicó Valley, and Breezy Bay, a rosé from the south of France.
The approach
Arco Nuevo got one label system for all five, black and gold with a bow-and-arrow mark and a single accent color for each varietal. Breezy Bay got a bright label and the carton it ships in. Then we built the bottle in 3D and set it on a café table in a candlelit courtyard.
The result
Front and back labels for six wines, a 12-bottle carton and a set of renders.
Labels and renders
15 frames
Next sceneNational Organization on DisabilityEvery word, captioned.