One small project later.
Event films, member stories and spots for Travel + Leisure Co., formerly Wyndham Destinations, and its clubs, from the Armed Forces Vacation Club to Travel + Leisure GO.
- Client
- Travel + Leisure Co.
- Year
- 2019–2023
- Department
- Live Action, Commercials
- We did
- Event coverage, Testimonials, Brand content, Social edits
- Events
- New York International Travel Show 2022 · AFVC member events, 2019
- Clubs
- Travel + Leisure GO · Club Wyndham · Heroes Vacation Club · Armed Forces Vacation Club · Hispanic Travel Club · NFL Alumni Travel Club
The ask
It started as one small project for Wyndham Destinations, which became Travel + Leisure Co. in 2021.
The approach
It grew into years of work across the company's clubs: member events for the Armed Forces Vacation Club, spots for its travel clubs, promos for Resort Vacation Certificates, and its booths at the New York International Travel Show, where Travel + Leisure GO was the presenting sponsor.
The result
Dozens of films, from four-minute member stories to six-second social cuts, horizontal and vertical.
The films · 4
01 · Armed Forces Vacation Club
In their own words.
Member events in 2019: a day at Knibbe Ranch in Spring Branch, Texas, and a Jaguars game in Jacksonville. We filmed the day and talked with the members, veterans and their families, about what the club means to them.
02 · Travel clubs
One spot, a dozen clubs.
A 60-second spot cut from licensed footage, then re-branded for each travel club: the Armed Forces Vacation Club, Heroes Vacation Club, the Hispanic Travel Club, NFL Alumni and more, at 60, 30, 15 and 6 seconds, horizontal and vertical.
03 · Resort Vacation Certificates
A vacation, as a thank-you.
Promos for Resort Vacation Certificates, the vacation stays companies give as rewards and gifts: one for businesses, one for consumers, and a version for each partner brokerage.
Production stills
Next sceneWSPR Real Estate2,800 listings, in motion.