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PACKAGE DESIGN & DEVELOPMENT SERVICES

Create an unboxing experience with innovative packaging. These days it’s not enough to simply design standard packaging that protects your goods from damage. Packaging presents a key opportunity for your business to create a memorable and unique customer experience. Using clever package design, you can entertain and educate your customers, as well as adding a personal touch to your product packaging.

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There is no doubt that package design has a significant impact on your ability to sell a product. And when it comes to the food and drinks industry, the packaging you use will need to be informative as well as interesting. Consumers will be drawn to creative, eye-catching, and unique packaging, so whether you’re selling energy drinks, wine or bagels, our graphic design team is here to help!

 

Increase visibility, target your customers, and generate more sales with creative branded packaging designed and developed especially for you.

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Package design and development
Package design and development
Package design and development
Package design and development
Package design and development

THE IMPORTANCE OF PACKAGE DESIGN

From product labels to packaging, the design plays a crucial role in elevating your brand above your competitors and attracting attention. While a good looking product will help you generate more sales, product packaging for the food and drinks industry must also conform to a wide range of regulations. Depending on the types of snacks, drinks, or food you sell, this is where product packaging can get complicated.

 

Some packaging must include key information such as;

 

  • A list of all the ingredients

  • Food allergy and intolerance information and warnings

  • Quantitative declaration of ingredients

  • Net quantity

  • Storage conditions

  • Use by dates for perishable goods

  • Manufacturer information

  • Nutritional information and guidance

  • Preparation instructions

 

However, depending on your business, you might also want to include things like;

 

  • Vegan

  • Vegetarian

  • Recyclable packaging

  • Animal friendly

  • Organic

  • Fairtrade

  • Non-toxic

 

Product packaging also needs to achieve a number of marketing goals such as;

 

  • Make a strong first impression on consumers

  • Be eye-catching and interesting when on the shelf

  • Inform customers on what the product is made of and its main benefits

  • Be social media-worthy for digital marketing promotion

 

Clever packaging can also add value to your product in the following ways;

 

  • Promote an online interactive competition

  • Provide a recipe suggestion

  • Inspire your customer on how to use the product

  • Create a personal touch with personalization elements

  • Build brand loyalty via point collection and discount coupons

  • Ask your customers to engage with your brand on social media

  • Use packaging that can be recycled and reused such as glass jars and tins.

 

To help you design and develop innovative product packaging, feel free to contact WSPR Creative now. Our graphic design team is here to help you transform your products and make a strong and influential impression on your unique target audience. So take advantage of our years of experience and leave the packaging design and development in our capable hands!

Package design and development
Package design and development

REFRESH YOUR CURRENT BRANDING

Branded packaging serves to protect your goods as well as attract passers-by. If your packaging is in need of a bit of a facelift, our graphic design team can help! We help clients to refresh their current branding and product packaging and give their goods a new lease of life with bespoke, modern, and interactive design elements.

 

For companies who are in need of a branding refresh, we will first analyze your current branding, carry out key competitor research, get to grips with your target market. Then we will be able to develop innovative and unique product packaging that compliments your core brand values.

 

We have years of experience helping both established companies to modernize their branding, as well as working alongside startups who are yet to consider their packaging needs.

 

Specializing in the food and drinks industry, if you are searching for a professional graphic design team to take your product packaging to the next level, contact WSPR Creative today.

 

Call (646) 883-4329 or drop us an email team@wsprmedia.com

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