Kinetic typography has been around since the 1960s, but it is becoming increasingly popular thanks to the rise of video production. For any e-commerce website hoping to increase relevant traffic and brand awareness, kinetic typography provides a unique approach to content creation.
Combining branding, logos, marketing messages, music, movement and colors, you can create a visually stimulating video that will generate engagement online. An animation technique designed to capture attention and trigger an emotional response or make complicated information and concepts easier to understand, it is a great way to inform your target market and entertain them simultaneously.
Since we now live in such a digital-first world, to stand any chance of making an impact online, you need to think outside the box. So why not use our animation services and kinetic typography to make your commercial videos more powerful.
Let’s take a look at 7 reasons why kinetic typography can help your business thrive online.
1. Eye-Catching Design
We are naturally drawn in by movement, and this is why video content reigns supreme online. While static images can be interesting, video content is on another level. However, this doesn’t mean you can simply start making videos with limited graphic design experience or video production know-how, and increase traffic to your website. You need to add value by creating something of quality that is interesting, entertaining or informative. This is where kinetic typography comes in! Design something that your customers will want to watch with our animation experience and video production services. Position yourself as industry leaders with high-quality video content by taking advantage of our animation services and the intriguing movement of kinetic typography.
2. Visual Storyteller
Kinetic typography videos can become your visual storyteller. Resonate with your online audience and introduce your brand, talk about your history and promote your business goals by using attractive and unusual content. The combination of movement, color and words can even help you to convey emotions and become more relatable as a business.
3. Highlight Your Brand Values
Since video content and kinetic typography can use your unique branding guidelines, you can subconsciously use color and shapes to make viewers remember your brand and form a connection between a particular idea and your company. Let’s say you’re an eco-friendly cosmetic company looking to launch video content on social media. Using floral patterns, natural and earthy colors, and the movement of fallen leaves to create your company’s name as it comes into frame, can show you’re eco-friendly without actually having to say it every time.
4. Uses Color & Movement To Stand Out
We are all drawn to bright, colorful moving objects and this is how kinetic typography can quickly grab our attention and keep viewers engaged when it comes to commercial videos. Contrasting color schemes and a variety of movement and speed will all help to produce a well-designed and impactful branded piece of content.
5. Drives Home Important Marketing Messages
Searching for a new way to communicate your marketing messages online? Consider kinetic typography and video production. Using this creative way to talk to your target audience and convey key marketing messages will help you to increase brand visibility by entertaining while informing your viewers online. However, beware of using it consistently. Values, ideas and messages can easily become lost by constantly using this form of animation.
6: Unique Social Media Element
In a social media world dominated by point and shoot video content, kinetic typography can provide brands with a unique approach to video production. Instead of making a standard face to camera video to introduce your team, or promote new products and services, do something different and stand out on social media. Kinetic typography is still a hidden gem in terms of content creation, so use it to your advantage before more people jump on this trend.
7. Breaks Down Complex Ideas
Kinetic typography also has the ability to break down complex ideas and processes, into much easier chunks of information to digest. For brands that want to become more transparent and build trust online, a video that combines graphic design with kinetic typography is a great solution. Break down how your company works and give your audience a glimpse into your world.
Our Animation Services & Kinetic Typography
Branding, design, marketing and content creation all play a key role in your brand’s success. In order to stand out and have an edge over your competitors online, it’s time to explore the art of kinetic typography for yourself.
Feel free to reach out to our creative team at WSPR Creative now, and take the first step towards digital marketing success with the design, development and art form that is kinetic typography. Our professional animation service will help unlock your brand’s potential and attract more customers with powerful graphic design and motion animation.