Simone International approached WSPR Creative with new Wines they wanted to bring to market. They needed a partner to help with branding and designing the new wines. The following are branding and designs for Arco Nuevo, Breezy Bay Rose, and more.
Branding, logo design,
The name Arco Nuevo means new bow, for the logo we designed the brand around a bow and arrow. The color pallet was designed around an elegant gold hue to highlight the quality of the chilean wine.
The idea was for each varietal to be similar in design. In order to differentiate the five different varietals we wanted a small splash of color. The tab at the top of the label and a matching capsule would be an easy way to identify each varietal while keeping the branding consistent.
BREEZY BAY ROSE
With the popularity of Rosé Wine, Simone International wanted to bring a new Rosé to the market targeted towards millennials. The idea was to design a brand perfect for day drinking at the beach, or for fun gatherings.