SIMONE INTERNATIONAL

THE ASK

Simone International approached WSPR Creative with new Wines they wanted to bring to market. They needed a partner to help with branding and designing the new wines. The following are branding and designs for Arco Nuevo, Breezy Bay Rose, and more.

 

Services offered

Branding, logo design,

label design

Arco Nuevo Logo.jpg
LOGO DESIGN

The name Arco Nuevo means new bow, for the logo we designed the brand around a bow and arrow. The color pallet was designed around an elegant gold hue to highlight the quality of the chilean wine. 

Arco Nuevo Logo Process.png
arco logo.png
LABEL DESIGN

The idea was for each varietal to be similar in design. In order to differentiate the five different varietals we wanted a small splash of color. The tab at the top of the label and a matching capsule would be an easy way to identify each varietal while keeping the branding consistent. 

Arco Nuevo Label Varients.jpg
arco label process.png
mockup-of-an-imac-at-a-modern-office-wit
BREEZY BAY ROSE

With the popularity of Rosé Wine, Simone International wanted to bring a new Rosé to the market targeted towards millennials. The idea was to design a brand perfect for day drinking at the beach, or for fun gatherings. 

Breezy Bay Logo.jpg
BREEZY BAY MOCKUP 5 - blue letters pink