Rage. Amplified.
Forty-plus films for the loudest exhausts in America, from :15 teasers to seven-minute product rundowns.
- Client
- AWE Tuning
- Year
- 2018–2025
- Department
- Automotive, Commercials, Motion & 3D
- We did
- Directing, Cinematography, Editing, Color, Sound design, 3D animation
- Films
- 40+
- Cars
- Raptor · Mopar · C8 · Supra · Civic · BMW M · Jeep · Trackhawk · Macan · Bronco · Mustang · Golf R · WRX · Tundra · Durango · RAM
The ask
AWE came to us for the launch of a new exhaust line: a launch film, a process film and a run of teasers for social.
The approach
Every spot is built around sound. We shoot the car like a performer (tracking runs, drag launches, snow and dirt) and mix the exhaust note as the lead vocal. When a car didn't exist yet, we built it in CG.
The result
It became a run from 2018 to 2025 across Raptor, Mopar, C8, Supra, Civic, Jeep, Macan, Bronco, Mustang and Golf R, from :15 teasers to 60-second hero spots and product rundowns. Our favorite is RevOff: Periphery's drummer Matt Halpern trading blows with his Trackhawk on AWE's dyno, the exhaust firing and the kit answering.
The films · 24
01 · 2023–2025
Still loud.
The run kept going: the S650 Mustang in GT and Dark Horse, the Bronco Raptor, the Mk8 Golf R and the WRX, and in 2025 the Mustang again, with a vertical cut for the feeds.
02 · Product rundowns
Every part, explained.
Longer films for the people about to buy: the system up on the lift, how it fits and how it sounds on the road, from the Tundra and the Durango to the Macan and the C7 Corvette.
03 · More from the garage
Behind the noise.
Spots for the Jeep and the RAM, a Honda teaser, a collab with Phastek, a Halloween short, AWE at SEMA, and a night shoot with the Civics from behind the camera.
Production stills
Next sceneW Hotels × Rockwell GroupUnion Square, by design.